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Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. In some ways, your GMB listing is even more important that your website. Claiming and optimizing your Google My Business listing is critical for not only for getting new customers, but helping repeat customers do business with you again. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear. We created this checklist for Google My Business as a single point of reference and will update it continually to reflect the changes and best practices recommended by the most well-respected local search experts in the world. If you have questions, would like to request additions, or have suggestions to improve / correct this checklist, please post them in the comments section below. How to Optimize Your Google My Business ListingWhen you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you. Here are the basic steps in fully optimizing a GMB listing. The sections below go into detail on each step.
Claim / Create a Google My Business ListingDoes Your Business Qualify for a Listing?*
Does your business qualify? Search for Your Business on Google
Did you find your business on Google? Create a New Google My Business Listing
Next – Verify your Google My Business listing Claim a Google My Business Listing
Next – Verify your Google My Business listing Request Ownership of a Listing
What was the result of the request? Verify Your Google My Business Listing
Next – Setup user access to your listing Setup User Access to Your ListingGoogle My Business User Access Levels*
Manage User Access on Individual Listings
Manage User Access through Location Groups
Next – Optimize your Google My Business listing Optimize Your Google My Business ListingBasic Business Information and NAP
Business Categories
Phone Numbers and Call Tracking
Website and Other URLs*
Services / Menu / Products
Business Attributes
Business Description*
Advanced Information
PhotosPhotos, videos and virtual tours are an important part of your Google My Business listing. First, the represent your business to potential customers so you want to give them the best impression possible for your business. According to Google’s own data, “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.” You also want to upload your own images so that your images have a better chance of displaying on your listing instead of images that Google users upload. Finally, photos, videos and virtual tours encourage engagement with your listing and engagement with your listing is a key ranking factor on Google. Photo Guidelines
Upload Photos to Your GMB Listing
Which Photo Shows FirstUnfortunately you cannot actually set which photo appears as the primary photo in your Google My Business listing. Google’s algorithms determine which photo will appear and the order of your other photos. But you can influence these algorithms.
Remove Photos from Your Listing
How to Contact Google My Business SupportFor most GMB issues, you can use the Google My Business Help Community.
Report GMB Listing SpamGoogle has a specific form to report fake listings, or misleading / fraudulent information in the name, phone number or URL of a business. Do NOT use this form to report fake reviews.
Report Fake ReviewsFake reviews are a big problem on GMB. You should monitor both your own listing and your competitors’ listings for fake reviews and report them.
Phone / Chat / Email Support
Changelog
Coming Soon
What is business category in Google My Business?Categories describe your business. They connect you to customers who search for your products or services. For example, if your primary category is “Pizza restaurant,” Google may show your business in someone's local search results when they search for Restaurants , Italian Restaurants , or Pizza .
Can you use location in business name?Unless you're sure you want to stay in one particular location, avoid using geography in your business name.
How can a Google My Business location can be verified?How do I get my business verified on Google? Google says that most local businesses will need to verify their listing by post. This means they will send you a postcard containing a verification code that you will then need to enter to confirm your listing.
How do I change my business category on Google?Choosing primary and additional categories in GMB
If you already have a Google my business page, you'll find your categories by clicking on the info tab in the left menu and looking right below your business name, where the pencil icon will let you edit your categories.
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