Add parameters to URLs to identify the campaigns that refer traffic. By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be
generating lots of revenue, but if you're running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue. Or if you're running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective. When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns
reports. In this article: ParametersThere are 5 parameters you can add to your URLs:
Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-related information. For example, you might use the following parameter-value pairs for your Summer Sale campaign:
If you used these parameters, your custom-campaign URL would be:
When you add parameters to a URL, you should always use
How to set up custom campaignsYou can add parameters and values to your URLs manually, or you can use one of the following platform-specific URL-builder tools to create your URLs and append the parameters.
Manual set upIf you want to set up your custom campaigns manually, make sure you separate the parameters from the URL with a question mark. List the parameters and values as pairs separated by an equal sign. Separate each parameter-value pair with an ampersand. For example:
You can add parameters to a URL in any order. Note that Analytics is case sensitive, so Refer to Campaigns and traffic sources for a technical overview. Example URLs
See custom-campaign dataTo see the Campaigns reports:
Was this helpful? How can we improve it? How do I tag a campaign in Google Analytics?There are a few different ways to add campaign tags to your links. The most common method is to use the Google Analytics Campaign URL Builder. This tool allows you to quickly see the different tags that can be used and you can create a tagged URL which you can then copy and paste into your campaign.
Which tags standard Google Analytics campaign parameters?When you add parameters to a URL, you should always use utm_source , utm_medium , and utm_campaign .
Which three tags are require for accurate campaign tracking?Which three tags does Google Analytics require for accurate campaign tracking?. Medium, Source, and Content.. Medium, Source, and Campaign.. Source, Content, and Term.. Why is it important to create campaign tags with Google Analytics?By using campaign tagging you will understand better which URLs have been most effective in attracting users to your site or content, for example you'll see which: Email newsletter brought you the most traffic. Ad was best at bringing you converting visitors.
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