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Delivery: Can be download Immediately after purchasing
Version: Only PDF Version.
Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Authors: by Michael Solomon (Author)
Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
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International Edition
International Edition
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING (13TH EDITION) STANDALONE LOOSELEAF VERSION
Michael R. Solomon
Published by Pearson Education (2019)
ISBN 10: 0135200172 ISBN 13: 9780135200179
New soft cover Quantity: 1
International Edition
Book Description soft cover. Condition: New. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Seller Inventory # 17199
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